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Mon, 05 Mar 2007

Renegade Internet Upgrades AdvertPRO and AdvertSERVE Ad Delivery Systems

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. recently announced that new upgraded versions of AdvertPRO and AdvertSERVE online advertising delivery and tracking systems are now available. AdvertPRO is stand alone server-based ad delivery and tracking software. AdvertSERVE is Renegade Internet's managed hosting service that uses AdvertPRO as its engine.

"We are constantly striving to improve our products while providing the features that our clients require," notes Michael Cherichetti, CTO of Renegade Internet. "The new features and improvements will provide greater flexibility and increased productivity to all of our end users."

New features include:

• Prevent campaigns of competing advertisers from showing up on the same page at the same time.
• New "Alternate Graphic Content" panel for Applet and Flash banners allows administrators to enter alternative GIF, JPG or PNG banners to display for visitors that do not have Java or the minimum required version of the Flash player installed - without having to create any additional HTML code.
• Attach a campaign summary report in CSV, Excel, PDF or Text format to the e-mail messages sent for campaign alerts and utilize new periodic alerts (monthly/weekly/daily) to keep advertisers more informed.
• Log-in, set and go - the system no longer requires users to re-enter username, password, role and security level setting if the new "Remember Me" checkbox on the login page is checked.
• New E-mail and XHTML code wizards make it easy to generate code that's compatible with most HTML e-mail clients or web sites using XHTML transitional or strict.
• Windows Vista is now available as an operating system target for campaigns.
• Currency, date, number, and percentage values can now be displayed in localized formats.
• MaxMind GeoIP module users can utilize a new Geography IP Lookup tool to look up the location it resolves an IP address to.
• Support has been added for deployment with Macromedia JRun 4 and MySQL 5.0.

There have also been notable improvements to the ad banner delivery and tracking systems. Evenly distributed campaigns may now be modified while in progress without drops or spikes in their delivery rate. The top to bottom or left to right order of banners can now be specified explicitly when displaying multiple banners side by side. Top level domain and country recognitions have been expanded. The referrer URL logged for actions is now the page which actually generated the click which allows users to trace back to the originating source for leads and sales. Third party click tracking documentation has been added for more third party networks (24/7 Real Media, PointRoll and Zedo) as well as generic instructions for those that don't supply documentation.

More features and upgrades are provided in detail on the Renegade Internet website at www.renegadeinternet.com.

If you are a member of the press and would like access to a demo version of AdvertSERVE or more information for editorial coverage, please contact Julie Clark at 269-687-8848 or julie@renegadeinternet.com

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About Renegade Internet:
Renegade Internet is a leading provider of enterprise web applications and services currently focusing on internet based advertising applications. Soon after it's inception in 1998 Renegade Internet introduced its flagship product, AdvertPRO, a next-generation Internet ad server application designed to manage, deliver, track and report on Internet based advertising. In 2001, Renegade introduced AdvertSERVE, the managed hosting arm of AdvertPRO offering virtual and dedicated ad server hosting opportunities to customers. AdvertSERVE offers direct connections to several leading Internet backbone providers to assist clients world-wide with serving hundreds of millions of ad impressions daily. The company's offices are located in Huntsville, Alabama and Pittsburgh, Pennsylvania. For more information visit http://www.renegadeinternet.com

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