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Mon, 25 Feb 2008

AdvertSERVE and AdvertPRO Ad Delivery Systems Receive Upgrade

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced a new upgraded version of both AdvertPRO and AdvertSERVE online advertising delivery and tracking systems. AdvertPRO is Renegade’s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The upgrade offers additional features and functionality to the popular ad delivery platform.

"We consistently improve our products to meet the demands of our customer base," explains Michael Cherichetti, CTO of Renegade Internet. "The new features not only keep our product on the cutting edge of ad server technology but also provide our customers with greater flexibility and increased productivity."

One of the notable new features provides for running of roadblock or companion ad campaigns. Many publishers require multiple ad zones to display matching campaigns from the same advertiser at the same time. The upgraded version allows users to not only select the campaigns that should be roadblocked but also the specific page zones where they will be roadblocked.

Other major features include post view tracking of visitor actions, minimum CPM, CPC and CPA rate targeting, unresolved geographic location targeting and an expanded number of search fields within all areas of the software.

Post view tracking will allow publishers to track (and monetize) actions resulting from an ad impression even without click-thru. Minimum CPM, CPC and CPA rate targeting for campaigns will ensure that only acceptably high paying campaigns are delivered to publishers and as a result yield higher eCPM rates. Default minimums can also be set at the account level as well for each individual ad zone. Unresolved geographic location targeting will provide the option of targeting these visitors in addition to those in specific geographic areas. The expanded search functionality will allow users to more easily find information throughout all areas of the interface.

Publishers targeting the UK will be pleased to note support for DMA targeting in the United Kingdom. The targeting is based on television market areas similar to how it is done in the United State. Reports are also available by geography so that users can see which market areas visitors are located in.

The reporting section of the system has also received notable upgrades. The media size reports now show the actual media size for views and clicks on banners served in zones that are set up to display multiple ad sizes. Traffic analysis for evenly distributed campaigns is being done on a per zone basis to achieve a highly precise fit of delivery to traffic patterns. Custom field values passed to the ad server in CSV format also now display as multiple values in the statistics reports (similar to how it has always been done with keyword values).

Along with the software upgrade, there have been substantial improvements to user manual with new sections on implementing Flash "clickTAG" buttons with Flash CS3, how to utilize chains/priority to maximize revenue and mixing of multiple banner sizes in ad zones.

More features and upgrades are provided in detail on the Renegade Internet website at www.renegadeinternet.com.

If you are a member of the press and would like access to a demo version of AdvertSERVE or more information for editorial coverage, please contact Julie Clark at 269-687-8848 or julie@renegadeinternet.com

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About Renegade Internet:
Renegade Internet is a leading provider of enterprise web applications and services currently focusing on internet based advertising applications. Soon after it's inception in 1998 Renegade Internet introduced its flagship product, AdvertPRO, a next-generation Internet ad server application designed to manage, deliver, track and report on Internet based advertising. In 2001, Renegade introduced AdvertSERVE, the managed hosting arm of AdvertPRO offering virtual and dedicated ad server hosting opportunities to customers. AdvertSERVE offers direct connections to several leading Internet backbone providers to assist clients world-wide with serving hundreds of millions of ad impressions daily. The company's offices are located in Huntsville, Alabama and Pittsburgh, Pennsylvania. For more information visit http://www.renegadeinternet.com

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Mon, 05 Mar 2007

Renegade Internet Upgrades AdvertPRO and AdvertSERVE Ad Delivery Systems

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. recently announced that new upgraded versions of AdvertPRO and AdvertSERVE online advertising delivery and tracking systems are now available. AdvertPRO is stand alone server-based ad delivery and tracking software. AdvertSERVE is Renegade Internet's managed hosting service that uses AdvertPRO as its engine.

"We are constantly striving to improve our products while providing the features that our clients require," notes Michael Cherichetti, CTO of Renegade Internet. "The new features and improvements will provide greater flexibility and increased productivity to all of our end users."

New features include:

Prevent campaigns of competing advertisers from showing up on the same page at the same time.
New "Alternate Graphic Content" panel for Applet and Flash banners allows administrators to enter alternative GIF, JPG or PNG banners to display for visitors that do not have Java or the minimum required version of the Flash player installed - without having to create any additional HTML code.
Attach a campaign summary report in CSV, Excel, PDF or Text format to the e-mail messages sent for campaign alerts and utilize new periodic alerts (monthly/weekly/daily) to keep advertisers more informed.
Log-in, set and go - the system no longer requires users to re-enter username, password, role and security level setting if the new "Remember Me" checkbox on the login page is checked.
New E-mail and XHTML code wizards make it easy to generate code that's compatible with most HTML e-mail clients or web sites using XHTML transitional or strict.
Windows Vista is now available as an operating system target for campaigns.
Currency, date, number, and percentage values can now be displayed in localized formats.
MaxMind GeoIP module users can utilize a new Geography IP Lookup tool to look up the location it resolves an IP address to.
Support has been added for deployment with Macromedia JRun 4 and MySQL 5.0.

There have also been notable improvements to the ad banner delivery and tracking systems. Evenly distributed campaigns may now be modified while in progress without drops or spikes in their delivery rate. The top to bottom or left to right order of banners can now be specified explicitly when displaying multiple banners side by side. Top level domain and country recognitions have been expanded. The referrer URL logged for actions is now the page which actually generated the click which allows users to trace back to the originating source for leads and sales. Third party click tracking documentation has been added for more third party networks (24/7 Real Media, PointRoll and Zedo) as well as generic instructions for those that don't supply documentation.

More features and upgrades are provided in detail on the Renegade Internet website at www.renegadeinternet.com.

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Thu, 26 Jan 2006

Renegade Internet Chooses PEER 1 As Primary Internet Infrastructure Provider

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. recently finalized its decision to select PEER 1 as the company’s primary internet infrastructure provider. Renegade has been utilizing the PEER 1 network for several years and has found their services to be exemplary.

"Based upon our experience with other providers, PEER 1 has far exceeded our expectations," notes Michael Cherichetti, CTO of Renegade Internet.

Renegade Internet is best known for its flagship product, AdvertPRO®, an advertising delivery and tracking software system designed to manage the display and reporting of metrics that are critical to internet advertisers and publishers. When Renegade Internet introduced AdvertSERVE®, a managed hosting service that uses AdvertPRO as its engine, it was critical to have a reliable internet infrastructure in place. At that time they began utilizing multiple providers in the industry including PEER 1.

"We have decided to use PEER 1 as our primary internet infrastructure provider because of their services and reliability," explains Wade Wilkinson, CEO, Renegade Internet. "As the demand for outsourced ad delivery and tracking solutions has grown, so has the demand for the services offered by a program as flexible as AdvertSERVE. It has become increasingly important to formally align our services with companies as highly regarded as PEER 1."

Renegade Internet currently provides internet advertising delivery and metric tracking solutions to more than 2,000 clients worldwide. Hundreds of millions of ad impressions are served daily utilizing AdvertSERVE services on the PEER 1 network.

"We are delighted to provide Renegade’s AdvertSERVE clients with the network and hardware required for maximum ad serving performance," adds Rojan Sodhi, VP of Marketing & Communications at Peer 1. "We share their dedication to excellence and appreciate the opportunity to work closely with a like-minded organization."

PEER 1 has engineered one of the fastest and most reliable networks in the world. It delivers very low latency along with zero packet loss. The network is build based on a series of dedicated links between all of Peer 1’s facilities using multiple high-speed connections. Strategic relationships with over 500 networks and four Tier 1 upstream providers ensure continued high performance.

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About Renegade Internet:
Renegade Internet is a leading provider of enterprise web applications and services currently focusing on internet based advertising applications. Soon after it’s inception in 1998 Renegade Internet introduced its flagship product, AdvertPRO, a next-generation Internet ad server application designed to manage, deliver, track and report on Internet based advertising. In 2001, Renegade introduced AdvertSERVE, the managed hosting arm of AdvertPRO offering virtual and dedicated ad server hosting opportunities to customers. AdvertSERVE offers direct connections to several leading Internet backbone providers to assist clients world-wide with serving hundreds of millions of ad impressions daily. The company’s offices are located in Huntsville, Alabama and Pittsburgh, Pennsylvania. For more information visit http://www.renegadeinternet.com

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About PEER 1:
PEER 1 is a leading Internet Infrastructure provider delivering highly scalable hosting and co-location solutions to ensure a client’s online presence is fast performing and available 100% of the time. Since its inception in 1999, the company has grown to include data centers and network points of presence in 17 major cities across North America and Europe, all connected by PEER 1’s world class Internet network. PEER 1 serves a variety of small- and medium-sized businesses including emerging technology companies, hosting providers, online gaming providers, Internet phone (VoIP) companies and professional services organizations. The company’s headquarters are in Vancouver, Canada and the stock is traded on the TSX Venture exchange under the symbol PIX. For more information visit http://www.peer1.com.

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