Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a single advertiser within a defined market …
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What is JSON? JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. Based on a subset of the JavaScript Programming Language, JSON is a text format that is completely language independent but uses conventions that are familiar …
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We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to have us install it for you. Remember, you’ll …
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Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be placed on pages that contain relevant keywords or phrases. Why allow content advertising …
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The Problem Your advertiser has just e-mailed to inform you that they have acquired a shorter domain name. They would like you to change all of their ads to redirect to the new, shorter domain name. So, you log in to AdvertPro, go the media listing, filter it by their advertiser account and as you …
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Wait… There’s an API? For those of you that missed the announcement back in April, both AdvertPro and AdvertServe now have a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with the control panel. In fact, our control panel is running …
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What is a Lightbox? Typically a lightbox is used to overlay larger versions of photos on top of a page when you click on their smaller counterparts. They are also great for advertising. Using a lightbox you can display your advertisement over top of your page when a visitor first arrives. This guarantees that the …
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What is Bits on the Run? Bits on the Run manages the complete video workflow: upload, transcode, stream, and analyze. They handle the complexities so that you don’t have to. With just a few clicks you can design your own video player, encode to multiple bitrates, deliver to multiple platforms/devices, and more. In this …
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What are Chains? Chains provide a way for you to logically group campaigns together and display them in a specific order. Say, for example, that you have the following types of campaigns running in the same zone: You want to make sure that all of your paid campaigns get the required number of impressions. That …
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Sound Familiar? How many times have you put a new Flash banner campaign online only to find it is not clickable? Maybe it was clickable when you put it online, but days later you discover it’s not tracking clicks because the advertiser embedded their link in the Flash .swf file. Did the advertiser forget to …
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