Mike Cherichetti is the CTO and co-founder of Renegade Internet. He has been leading the development of AdvertPro and AdvertServe since their beginnings in 1998. In addition to computer programming, Mike likes to spend time outdoors hunting and fishing, work on DIY projects at home and can frequently be found playing 9-ball or Texas hold'em.
Enter ActionScript 3.0 Flash 10 has been out for a while now, however, up until now there have not been any good tutorials showing you how to use ActionScript 3.0 to create a clickTAG. All of the tutorials still use ActionScript 2.0 and you might as well stick with Flash 9 if you’re going to …
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We are pleased to announce that AdvertPro version 2.5 has been updated! Read on to find out more about new features, improvements and bug fixes. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to have us install it for you. …
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What is Retargeting? Behavioral retargeting, which is also known as behavioral remarketing or simply as retargeting, is a form of online advertising by which ads are targeted to consumers based on their previous Internet actions. In its most basic form, retargeting serves ads to people more frequently after they have left an advertiser’s website. This …
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Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a cave for the last few years you have …
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Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a single advertiser within a defined market …
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What is JSON? JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. Based on a subset of the JavaScript Programming Language, JSON is a text format that is completely language independent but uses conventions that are familiar …
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We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to have us install it for you. Remember, you’ll …
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Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be placed on pages that contain relevant keywords or phrases. Why allow content advertising …
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The Problem Your advertiser has just e-mailed to inform you that they have acquired a shorter domain name. They would like you to change all of their ads to redirect to the new, shorter domain name. So, you log in to AdvertPro, go the media listing, filter it by their advertiser account and as you …
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Wait… There’s an API? For those of you that missed the announcement back in April, both AdvertPro and AdvertServe now have a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with the control panel. In fact, our control panel is running …
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